SEO Manchester LTD

SEO, otherwise known as Search Engine Optimisation, Search Marketing, or Online Marketing, has been around since the 1990s. It is the process of making your website appealing to popular search engines, like Google and Bing, and also their users. It is one of many areas that a digital marketing agency will cover. While we centre around being an SEO Agency, we do also assist with other areas such as Social Media Marketing.

By making a website more appealing to search engines and its users, it has a better chance of your website getting a higher ranking on search engine listings. This can be achieved through the use of keywords, links (the traditional SEO elements), and content, shared on social media. The use of keywords is one of the most well-used methods. There’s also an aspect for local businesses, known as Local SEO (a bit like the classified ads in your local newspaper), which helps you be found on Google Maps and for nearby users.

Whilst search engines keep the secret of how to make websites appealing to their algorithms quiet, it is not too hard to figure out what they want. All you have to do is imagine you are browsing on your favourite search engine. If the website will meet the searcher’s requirements, your customers will find you easier, meaning more new customers. Even though Google remains tight-lipped on what the exact ingredients of their algorithms are, they’ll provide SEO agencies like us with “little tips”, or as they call them, their guidelines, which helps us to make a website be what they believe their searchers want from a website.