Salience Search Marketing

Brand salience is the prominence and notability of a brand. For buyers on the fence, a salient brand springs to mind when it matters most. Salience deals with visibility – if your brand isn’t at the forefront of customer’s minds when purchasing, it’s practically invisible.

To be salient is to be instantly recognisable and unforgettable – shaped by your strength in the market. How many times have you gone for a household name over an unknown brand during difficult buying decisions? Increased visibility will take your brand out of the shadows and into the hearts and minds of customers.

That’s the salience effect. But how do you increase brand salience? If your fledgling business needs a boost, there are many ways to become more salient. Salience is the puppet string which pulls customers into your brand. By creating associations and memories, customers will gravitate to your brand time and time again.