Gorilla Marketing | SEO Agency Manchester

Every search engine optimisation campaign begins with an in-depth SEO audit. This phase is where we will comprehensively analyse your website, targeted search terms and competitors. The results of this audit will be the foundation on which your bespoke campaign is built, as well as the benchmark that we use to measure your progress.

The audit of your website generally takes two to three days. This audit focuses specifically on areas such as your website speed, user experience, structured data, schema mark-up, site structure, internal linking and most importantly, your content.

When analysing your keywords (such as ‘SEO Manchester’), we will also look to identify additional and relevant ‘longtail keywords’ that could be more straightforward search terms to target (such as ‘Search Engine Optimisation Agency in Manchester’ / ‘SEO Agencies in Manchester’). The premise behind this is that while we are working towards ranking for the main keywords (‘SEO Manchester’), we are also bringing relevant search traffic into your sales funnel and generating a quicker return on your search marketing spend.

Looking at your competitors next, we will identify why the search engines are rewarding them and to what extent their content adequately answers the searchers’ question. We will also analyse their backlink profile and see why they have attracted the links that they have, outlining strategies to get similar links as well as how to attract additional higher quality ones.