Distinction

Design thinking is a process for solving problems by prioritising the consumer’s needs above all else. It relies on observing, with empathy, how people interact with their environments, and employs an iterative, hands-on approach to solving problems. We use design thinking as it’s the only methodology to creating truly customer-centric solutions. Agile development isn’t new. Like us, it’s been around for over two decades now. Connecting people, teams, processes and tools, it intersects with design thinking, product management and software engineering to produce results quickly. We believe in small teams for the win so agile’s fast, multi-disciplinary approach is a no-brainer for us. Most organisations adopt a traditional planned strategy in one to three year cycles on a forecasted roadmap of the future. The problem with this is that success is dependent on markets’ stability and status quo – and we all know the world is unpredictable. Active strategy is a framework we use so you make constant progress towards your business goals. The team at Distinction are very smart cookies. They led this project from the start, putting the customer experience front and centre whilst balancing all the complex technical requirements behind the scenes. We wouldn’t have got the project over the line so quickly and successfully without them. I’d definitely recommend talking to them, I think they’ll impress you. Insight | 03 March 2022How to improve user experienceWhat is user experience and why is it vital to the success of a digital product and, ultimately, your bottom line? We outline the steps you need to take to continually improve the UX of your product. Insight | 31 March 2021How digital transformation can improve your customer experienceCustomers are the lifeblood of any organisation, so customer experience is always top of the agenda. We take a look at the impact digital transformation can have on improving CX.

Grant Woods
5 Star
Speedy and knowledgeable. Thanks.
Monday 17th January 2022

Mark Rogers
2 Star
Overall, below average. The website design, the ability of Distinction to create a work-flow that works....I would apply 5 stars. However..... The project was completed a full 12 months behind schedule Distinction had such a high turnover of staff that we seemed to always be starting again They completely messed up on a major additional project, and when I say completely I mean completely! They receive feedback subjectively, not objectively I would actually argue that they caused my business 5 years of considerable pain due to the above. Oh, many of the 5* reviews on here on from their own employees, so read in to that what you will! Shame!
Thursday 9th September 2021

Tom Fox
5 Star
Brilliant digital agency, highly recommend for all digital requirements
Thursday 12th September 2019

Christine Hamilton
5 Star
Responsive, strategic and technically sound.
Thursday 5th September 2019

Gerry Goodwin
5 Star
Fantastic knowledge and service.
Thursday 5th September 2019