Big Surf Digital

1. Why should you hire us to do SEO?

We've helped lots of different companies and we can help yours too.

Hi, my name is Calum Macleod and I started Big Surf Digital in 2013. I began my career as a web designer before becoming a PPC and SEO consultant.

Over the years I've worked on all kinds of sites, from car sales and property to online shops and wedding planners. I've personally run SEO campaigns in a number of countries including the the UK and US.

What I find fascinating about it

Every website is different, with its own issues and opportunities, and after working on so many different sites I know for a fact that with enough data and resources I'll be able to find the right combination of keywords and landing pages to make a big impact.

Getting an increase in traffic for a client is always fun, and getting to that point, is a highly challenging, stressful and rewarding job that I love doing.

2. How can we help you?

My team and I can run an SEO or PPC campaign that will increase traffic and sales over time.

• We'll focus on the most relevant keywords.
• We'll include up to 300 keywords per campaign.
• We'll produce monthly reports to show the impact of our work.
• We'll explain all the work that we're doing and why it's necessary.

Read some of our happy customer reviews on this site or click here to read on Trustpilot, or Google Reviews.

We have offices in Glasgow and Hereford and also work remotely. We work with all sizes of business in Scotland, England and the US. We meet with clients at our offices or more commonly now hold our monthly client meetings over Zoom, Skype or on the phone.

Click the button below to get in touch for a quote, or read on to see some of our campaign results.

GET A QUOTE

3. Check out some of our results

These are real stats from real campaigns.

SEO campaign for online retailer - Increased revenue by 133%


PPC campaign for property company - Increased leads by 31%


SEO campaign for US Gear manufacturer - Increased enquiries by 94%


PPC campaign for driving School - Increased enquiries by 633%

We can do the same for you.
Get in touch today

4. Pricing. How much does SEO cost?

Our prices start at £400 per month. The final cost will depend on the competitiveness of the keywords you're looking to target. The more searches there are for the keywords the more difficult it could be to rank for, but the more valuable they could be to achieve.

We provide SEO services in Glasgow and further afield which are run on a rolling month to month contract. Campaigns can be cancelled at any point, so we have the constant incentive of keeping our clients' campaigns performing well.

Enter your website and we'll get you a quick quote

1. Tell us the URL of your website and your email address.
2. We'll carry out some free keyword & competitor research.
3. We'll email you a free, no-obligation quote.

Why choose us as your SEO agency Glasgow?

We run SEO & PPC campaigns for a range of companies in the UK and the US, from small businesses to multinationals.

1. We specialise in SEO & PPC

Internet marketing campaigns can make a business more successful than ever. SEO & PPC campaigns can help your site to rank at position one in Google for popular keywords, and the effect on your business can be huge. We specialise in SEO services Glasgow & PPC campaigns and help all kinds of businesses to succeed online.

2. We’ll suggest what’s best for your business?

We don’t want you to waste your budget on marketing that doesn’t work. If we don’t think that SEO or PPC is right for your business we’ll tell you. In some cases it may be too costly to compete with the companies currently ranking on page one. In which case PPC may be the best way forward.

In other cases there may not be any search demand for what you offer. In such cases we’ll give you the facts so you can make an educated decision.

3. We test and measure everything

We put together comprehensive monthly reports for all our clients. We use these reports to analyse your campaigns performance to identify which areas require work. We’ll refine each element of your campaign and website until it delivers sales for your business. Read about how we use CRO to improve conversion rates.

4. We have been working successfully in the SEO industry for over 14 years.

If you were to search in Google for particular SEO search terms we appear in the top 10 out of hundreds of companies. We have accumulated years of experience and knowledge of SEO and have developed a trustworthy reputation which we aim to maintain.

Our SEO process is built around our experience of what works.

Our overall SEO process is the same for each client. Keyword research, on page optimisation, link building and reporting. Within these four categories though, there can be hundreds of different tasks to complete and decisions to make. The list below details some of the possible work that may be carried out during your SEO campaign. The work carried out on your site will depend on the sites' condition.

1. Keyword and competitor research

When we start your campaign keyword research will be carried out to identify the most relevant keywords. The data used will include Google Keyword Planner monthly searches and keywords from competitor sites. Search volumes and competition levels will be analysed to determine the most appropriate keywords to target. To ensure constant ranking increases a wide range of long and short tail keywords may be included in the campaign.

2. On page optimisation

Once we’ve determined which keywords it will be possible to rank highly for we put together a strategy that will include any necessary changes to the code, structure and content of your site. Googles' algorithm uses over 200 signals or ranking factors in determining where a site ranks. We'll address all of the most important of these.

This can include: Optimisation of meta titles and descriptions / Optimisation of on-page content / Source code optimisation / Content duplication and Panda algorithm checks / URL structure optimisation / Internal linking / Page speed optimisation.

3. Off page optimisation

Once the initial optimisation of your site is complete the next stage will be link building to prove your sites worth to search engines. Link building is an important part of any SEO campaign. Essentially Google considers a link from one site to another as a vote of confidence in the value of the recipient page. As such, links are one of the deciding factors in how Google determines which sites are ranked at the top of search listings and should form part of any well-structured SEO campaign.

Link quality is significantly more important than quantity and we will carry out a carefully controlled link building campaign to identify new link building opportunities in order to maximise relevant traffic to the site.

4. Monthly Reporting

We will use Google analytics to measure the performance of your site. The data will be used to improve the effectiveness of the campaign and to increase ROI. Key to any SEO campaign is the ability to measure the impact of changes made to site content and the effect of on-page optimisation and link building. Keyword positions and traffic data will form the basis of monthly reports which will be used to identify campaign progress and inform future campaign decisions. We will include conversion data to show how many of your users convert into sales and prove the worth of the campaign.

How much does SEO Glasgow services cost?

It depends on the competitiveness of market you wish to target and the current strength of your site. Our SEO campaigns start at £400 per month but can cost upwards of £1000 per month depending on the specifics of the site.

Enter your website and we'll get you a quick quote

1. Tell us the URL of your website and your email address

2. We'll carry out some free keyword & competitor research

3. We'll email you a free, no-obligation quote

SEO is a huge subject with a long history that can seem daunting to newcomers. Rest assured we are experts in SEO so that you don't have to be. Here is some more information about how Google and SEO work to bring you up to speed.

Starting a new business?

If you’re looking at starting a new business there’s an important question you may be missing.

Does my new business need Google traffic to grow?

If you need Google traffic in particular some preliminary keyword research could prove useful. We often have people come to us for SEO or PPC once they’re already up and running, or after committing to a particular course of action. It’s often on a timeline that looks like this:

Business idea > create product > get service up and running > create a website > Invest in SEO, PPC.

For some companies that can work great but we also see cases where new businesses are priced out of the market and some keyword research would have been extremely useful at the business idea stage.

The first thing we do when we get a new enquiry in is some keyword research. This can quickly shed light on the following:

• How many people search in your target area for related keywords.
• How competitive the market is.
• How much a click from Google Ads will cost.

After looking into some suitable keywords and analysing the competition we can quickly tell you what kind of monthly budget will be needed to bring in sales, alongside timescales for when this is achievable.

We will also be able to tell you how much a suitable click may cost in Google Ads. We can put together budget estimates to show you how much monthly ad spend you will need to bring in sales. If Google Ads and SEO costs for your market are too expensive it can be useful to know before you’ve invested in other areas of your business. Some data at this stage can also show up other potential options.

If sales from Google traffic are essential to your plan you will also need a website that can convert traffic into leads and sales at a high rate. A good conversion rate can be the difference between a failing business and a successful one. That’s why we use conversion rate optimisation (CRO) techniques on all of our Google Ads campaigns to make them cost effective. CRO combined with a Google Ads campaign can also be used to create a high converting website from scratch.

Free keyword research service:

If you are just starting out in business we can provide you with free preliminary keyword research with possible campaign costs and estimated timescales for results.

Click here to receive some free keyword research and a no-obligation quote for a campaign.

You know you need SEO, but how do you convince your boss?

SEO can have a huge effect on the success of a business. We know it, you know it, but how do you convince your boss?  We often produce quotes for people who would like to start an SEO campaign, but need to convince their managers first.

Explaining how SEO works can be difficult at the best of times so we’ve set out some of the main benefits of SEO below. 

Why is SEO so important? Here’s five reasons.

Benefit 1.  More people will visit your website

Short explanation: It will get more people to visit your site, and they’ll keep coming.

Longer explanation: SEO will get your site onto page one of Google when users search for particular keywords. This will bring in more clicks which will also lead to more enquiries or online sales. Getting to the top of Google for a competitive keyword can bring in a steady stream of quality traffic. Getting to the top for hundreds of keywords can bring in tens of thousands of clicks a month. The potential for most businesses is huge. 

Benefit 2. SEO is much more effective than traditional advertising

Short explanation:  SEO will get people to visit your site that actually want what you’re selling.

Longer explanation: Google traffic is one of the highest quality traffic sources you can get. When people need to buy a product or find a service they turn to Google. That is what makes SEO, and PPC so effective. The people carrying out searches are actively looking to buy something, or find specific information. Compare that to print media, web banner advertising or social media where people are more passive and not necessarily looking to buy. Social media in particular often has a very low conversion rate compared to Google traffic.

Benefit 3. An instant trust and credibility boost for your business

Short explanation: Your business will be listed amongst the top competitors in your industry.

Longer explanation:  Increased traffic is the main benefit of SEO but ranking in the top 5 of Google will also help your company’s reputation and foster trust with prospective customers. For example, if your business is ranked amongst John Lewis, Amazon and Argos in the Google search results this can create the impression that you are of a similar size or quality to these big brands. If you’re a small company then appearing on page one can give an instant boost in credibility with customers old and new. 

Benefit 4.  SEO allows you to expand into areas where you don’t have a presence

Short explanation: Show up in Google when people search for your services in a particular city or region. 

Longer explanation:  SEO can help you to bring in business from all over the country, or different countries around the world. It’s possible to target location based keywords even if your business is not physically in that location.

Benefit 5. Long lasting effects

Short explanation: SEO will continue to bring in traffic even if you end your campaign.

Longer explanation:  
The impact of an SEO campaign is not something that will go away when you stop your campaign. The Google rankings that your site achieves and the subsequent rise in traffic will continue for a time. If competitors are actively working to push past your site in the rankings you will be overtaken at some point, but traffic won’t disappear altogether.

Get A Quote For SEO Glasgow